“Frozen” opens with a little girl lying in the street, bloody and battered, unconsciously reciting Joyner’s commencing lines, “Damn, this is not right / How did I end up on the other side of life?”. This time, it’s a little girl who was at the wrong place at the wrong time. Joyner’s new video, “Frozen”, borrows a similar theme as “I’m Not Racist” by channeling Joyner’s rap through the video’s protagonist. That video is currently sitting above 55-million views. In late November ‘17, the Massachusetts-based artist released the divisive, conversation-inducing video, “I’m Not Racist”, which explored hot-button racial American issues from the black and white perspective. Joyner is no stranger to funneling his artistry visually. This past Sunday, he took one more purposeful step towards this elusive spotlight with the release of his poignant video, “Frozen”. Thanks to his frequent remixes of popular tracks, from Future’s “Mask Off” to Lil Pump’s “Gucci Gang”, which he uses to assert his lyrical superiority over the competition, and his refreshing candor, Joyner has begun to escape hip-hop’s margins to enjoy its limelight. Joyner Lucas has been launched to hip-hop’s forefront after an arduous struggle to achieve notoriety. This video will make you think twice while driving.
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